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RR magazine
Client
Rolls-Royce Motor Cars
Brief
Redesign the official lifestyle publication for relaunch
Role
Design concepts
Art direction
Layout
Deliverables
Cover design
Page design
Results
Circulation increased from one to seven editions
New edition launched in Europe
Rolls-Royce Motor Cars makes arguably the best luxury cars in the world.
And this iconic brand sets the benchmark by which all others are measured.
When they wanted to expand the reach of their lifestyle magazine AURA, I worked with them to redesign the title for its relaunch as RR magazine.
AURA, the original Manchester dealership publication, was established for an exclusive club of owners and prospects across the north west, with bespoke content carefully curated to reflect the brand, engage its discerning high-net-worth readership, and attract appropriate advertising.
RR built on this with features about the arts, culture, technology and travel, exclusive behind-the-scenes access to the Goodwood factory, and interviews with master craftspeople from around the world.
As a result of the success of the relaunch, circulation was increased from one to six UK editions.
And after the positive reception of the first two issues of RR, the client decided to launch a seventh European edition as the official global publication of the brand.
