Funeral Services

According to Benjamin Franklin, “Nothing is certain except death and taxes”. So you'd be forgiven for thinking a funeral is something that every single one of us will have.

Or will we?

As the cost of a funeral continued to rise, the direct-to-cremation option started to become more popular. Some people rejected all the fuss and cost of a traditional funeral and wanted to spend their money remembering a loved one differently, while others simply couldn’t afford a full service.

East of England Co-op Funeral Services created a direct-to-cremation offer to regain some market share lost to a local competitor.

The campaign needed to speak to two distinct audiences: those looking for a low-cost funeral so they could spend their money on other things, and those led purely by price.

Concepts followed the bold, bright and colourful look and feel developed as part of a previous Myth-busting campaign to get people talking about funerals.