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150th anniversary
Client
East of England Co-op
Brief
Celebrate 150th anniversary of the society
Role
Concepts
Design
Deliverables
Commemorative book
Community events
Suppliers’ Supper event
Producer of the Year competition
Sourced Locally Fortnight campaign
Royal Norfolk Show stand
Aldeburgh Food & Drink Festival stage
Results
Feedback and engagement
What do you get the business that has everything? A cake? Tick. A holiday? Tick. A party in a mansion? Tick.
East of England Co-op is the largest independent retailer in the region, with food stores, funeral branches, travel agents, and an events business in a Grade II listed building. To celebrate its 150th birthday on 3 March 2018, a number of community events were planned across Norfolk, Suffolk and Essex throughout the year.
There was also a commemorative book telling the story of the society’s history, with a spread styled to reflect each decade.
The look and feel of the Sourced Locally food initiative was updated for the annual Producer of the Year Awards, the Sourced Locally Fortnight campaign and the Suppliers’ Supper gala evening.
Seven Sourced Locally products were chosen to have their packaging redesigned to create a limited edition 150th anniversary range.
And the updated look and feel was carried across the Royal Norfolk Show stand and the Aldeburgh Food & Drink festival.
