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Food retail
Client
East of England Co-op
Brief
Bring the brand up-to-date
Role
Concepts
Store interior branding
Colleague uniform
Deliverables
Brand guidelines for store interior
Results
Successful implementation in new stores
Record-breaking sales during opening week
As part of an ambitious plan to become one of the top ten co-operatives in the UK, the society continued its works schedule to refurbish existing food stores, open new food stores and expand into new locations.
In order to make it fit for the future, the brand needed reviewing and updating. So, I got to work with key stakeholders, the building services and marketing teams, as well as external partners including architects and the signage company, to create unified, consistent and fresh expressions of the brand.
The solution also needed the flexibility to work across the funeral services and travel divisions of the business, to help build brand recognition and capitalise on the local history and provenance of the society.
